1. More Variety – You will be able to offer your customers a larger variety of of products and services.
2. A bigger Sales Force – The number of sales people will increase when you form this alliance. You will spend less time on hiring new employees and still increase your sales force.
3. More Marketing Dollars – Your marketing and advertising budget will increase and both businesses will share the marketing and advertising costs. You will add products and services to your existing customer base.
